Extra Credit Assignment

DUESUNDAY

Review Atuahene-Gima and Ko (2001). An empirical investigation of the effect of market orientation and ... Atuahene-Gima, Kwaku;Ko, Anthony Organization Science; Jan/Feb 2001; 12, 1; ProQuest Central pg. 54

Examine Table 2 and Table 3. Compare Table 2 with the discussion section. Do you agree with the interpretation of the results made by the authors? How are your conclusions different?

Examine Appendix A. Are all the factors strong? Which factors make you question the validity of the conclusions of the authors? Explain your answer.

Considering the statistical evidence provided in the article, would you feel comfortable using this data to support management decisions? Why or why not?