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Extra Credit- This is optional and worth up to 2 additional points Imagine that you have been hired by a coffee shop company to
Extra Credit- This is optional and worth up to 2 additional points Imagine that you have been hired by a coffee shop company to help them figure out how to serve more customers. After conducting a site visit you determine that many customers were spending an average of 1 hour inside the shop, while new customers waited for a seat to become available. This coffee shop has a reputation for providing a lot of creature comforts for customers. Describe 2-3 behavioral interventions you can implement to encourage customers to spend a little less time at the coffee shops. Be sure to describe solutions that rely on Human Factors principles as opposed to simply adding more space/seats:
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Advertising and Integrated Brand Promotion
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
6th edition
538473320, 978-0538473323
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