Extract 1.1 Obesity and overweight Key facts: Worldwide obesity has nearly tripled since 1975. In 2016, more than 1.9 billion adults, people 18 years and older, were overweight. Of these over 650 million were obese (13%) and 39% of adults aged 18 years and over were overweight in 2016. Most of the world's population live in countries where overweight and obesity kills more people than a lack of proper nutrition (underweight) does. Thirty-nine (39) million children under the age of 5 were overweight or obese in 2020. Over 340 million children and adolescents aged 5-19 were overweight or obese in 2016. Obesity is preventable. World Health Organisation. 2021. Obesity and overweight. WHO [website] Retrieved from https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight [Accessed 14 December 2022].

1.1 Demonstrate your understanding of the statistics provided in the extract by describing the research term that can be best associated with these statistics

question Based on extract 1.1 above, your research team has decided to explore the problem which the World Health Organisation has identified, but your team also sees this as an opportunity. Provide an outline and an example to illustrate each marketing research step in your marketing research process that your research team will follow before deciding on the design of the research questionnaire.