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User persona/cliente: datos primarios y secundarios para elaborar un user persona (analizar y visualizer). a. Anlisis de bases de datos secundanas: INEGI, Euromonitor, Kantar,
User persona/cliente: datos primarios y secundarios para elaborar un user persona (analizar y visualizer). a. Anlisis de bases de datos secundanas: INEGI, Euromonitor, Kantar, b. Elaboracin y anlisis de sesi6n de grupo con el segmento de mercado seleccionado para complemento de user persona e insights para nueva linea de productos. b. Desarrollo de empathy map y de insights para el mercado cautivo. . Linea de productos nueva acorde a necesidades e insights definidos en actividades anteriores.
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