Question
f customers in a test market do not like a product, but the test rating shows high confidence in the product's success, what may have
f customers in a test market do not like a product, but the test rating shows high confidence in the product's success, what may have gone wrong?
- Select your Answer -
-The only thing wrong was that the customers may have been untruthful.
-The only thing wrong was that the research may not have been well designed.
-The problem was either that the research had a design flaw or the customers did not share their true feelings.
-The research may not have been designed to capture the particular opinions that clarify the customers' true feelings and/or the customers may have been untruthful.
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