Question
Explain advantages and disadvantages of Criteo's retargeting advertising compared to Google's keyword advertising and recommend what Criteo should do in order to enlarge its customer
Explain advantages and disadvantages of Criteo's retargeting advertising compared to Google's keyword advertising and recommend what Criteo should do in order to enlarge its customer base.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
