F.A.B.M - ACCOUNTANCY(Philippines)

Instructions: If possible, please explain thoroughly for better understanding. Thank you.

MARKET RESEARCH

- start with the first and second step, formulating the market research title, research objectives, and research plan. Please do base on the business proposal attached above.

Note:Please see attached photos for reference.

If you are to start your own business, what would it be and why? - if i would start a business it would be auto repair business. Because it is easy to maintain and requires low money to start one What are your products or services? auto repair shop provides mechanical and electrical repair and maintainance for cars, trucks, vans, and trailers What is the type of your business? - service business Identify your form of business ownership and briey explain why you chose it. - a sole propreitorship is a business structure owned by an individual who generally has full control and authority over the businessand i moseb _ it because you are free ofwhat you can do to your usmees. 3 Marketing goals 0 Deepen loyalty with existing customers a Attract new prospects o Cross-sell abd expand sales to existing customers And 2 objectives of your business proposal. 1. I will create a new wbsite for my business by april 23rd utilizing a website a website development company to build the site and create a payment interface. 2. I will increase prots by 20% this year by aquiring 2 new clients per week, nishing projects 10% faster and Cutting 91,000 per month in expenditures. Target market New car owners: owners of newer cars are likely not to use the company's garage repair service. Ifthey do have problems with their car, they will return to the dealer where they bought it. These owners, though, will take great pride in their ears and will bring them often to the wash and valet service. older luxury car owners: people who have either owned their high-end luxury cars for some years, or are unable to aord the expense of a brand new luxury car but want the feel of relaxed driving. Both of these groups want to keep their cars in the best shape possible. Sports car owners: people who are younger, or middle-aged men. and will regard performance as important. They will also pride themselves on the look of their car and if involved in a minor scrape will have the body repaired very quickly, since looks are also important. These people will have regular service and tune-ups on their cars. Lifetime owners: many of these people have owned their cars for more than ve or six years. Market segmentation Geographic Demographic Behavioral Psvctiographic Caloocanncr 25 to 45 Middle class Male and female but New owner n'lostlglr male _ Always wants their car clean and fresh \f