Faced with headquarters desire to add a new product line, Stefan Grenier, manager of Bilti Products East Division, felt that he had to see the numbers before he made a move His divisions ROI has led the company for three years, and he doesnt want any letdown Bilti Products is a decentralized wholesaler with four autonomous divisions The divisions are evaluated on the basis of ROI, with year end bonuses given to divisional managers who have the highest ROI Operating results for the companys East Division for last year are given below Sales $ 27,300,000 Variable expenses 14,210,000 Contribution margin 13,090,000 Fixed expenses 10,906,000 Operating income $ 2,184,000 Divisional operating assets $ 9,100,000 The company had an overall ROI of 12 last year (considering all divisions) The new product line that headquarters wants Greniers East Division to add would require an investment of $5,850,000 The cost and revenue characteristics of the new product line per year would be as follows Sales $ 11,700,000 Variable expenses 70 of sales Fixed expenses $ 2,691,000 Required 1 Compute the East Divisions ROI for last year also compute the ROI as it would appear if the new product line were added (Do not round intermediate calculations ) Present New Line Total ROI 2 If you were in Grenier's position, would you accept or reject the new product line Accept Reject 3 Why do you suppose headquarters is anxious for the East Division to add the new product line Adding the new line would decrease the company's overall ROI Adding the new line would increase the company's overall ROI 4 Suppose that the company's minimum required rate of return on operating assets is 11 and that performance is evaluated using residual income a Compute East Division's residual income for last year also compute the residual income as it would appear if the new product line were added Present New Line Total Residual income b Under these circumstances, if you were in Grenier's position, would you accept or reject the new product line Accept O Reject

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Faced with headquarters desire to add a new product line, Stefan Grenier, manager of Bilti Products East Division, felt that he had to see the

Faced with headquarters desire to add a new product line, Stefan Grenier, manager of Bilti Products East Division, felt that he had to see the numbers before he made a move. His divisions ROI has led the company for three years, and he doesnt want any letdown.

Bilti Products is a decentralized wholesaler with four autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to divisional managers who have the highest ROI. Operating results for the companys East Division for last year are given below:


Sales	$	27,300,000
Variable expenses		14,210,000

Contribution margin		13,090,000
Fixed expenses		10,906,000

Operating income	$	2,184,000

Divisional operating assets	$	9,100,000

The company had an overall ROI of 12% last year (considering all divisions). The new product line that headquarters wants Greniers East Division to add would require an investment of $5,850,000. The cost and revenue characteristics of the new product line per year would be as follows:


Sales	$	11,700,000
Variable expenses		70% of sales
Fixed expenses	$	2,691,000

Required: 1. Compute the East Divisions ROI for last year; also compute the ROI as it would appear if the new product line were added. (Do not round intermediate calculations. )

Present New Line Total ROI % % % 2. If you were in Grenier's position, would you accept or reject the new product line? Accept Reject 3. Why do you suppose headquarters is anxious for the East Division to add the new product line? Adding the new line would decrease the company's overall ROI. Adding the new line would increase the company's overall ROI. 4. Suppose that the company's minimum required rate of return on operating assets is 11% and that performance is evaluated using residual income. a. Compute East Division's residual income for last year; also compute the residual income as it would appear if the new product line were added. Present New Line Total Residual income b. Under these circumstances, if you were in Grenier's position, would you accept or reject the new product line? Accept O Reject