Factors contributing to employee morale 9.2 Research Methodology In this section the researcher must identify the research design that underpins the research and provide a rationale for the chosen approach. All research choices must be explained (using references) and motivated. There are two approaches to research - qualitative and quantitative. For a quantitative study, the type of research design to be used must be specified, for example, explanatory, correlational, quasi-experimental or other. For a qualitative study, the type of research design to be used must be specified, for example, exploratory, evaluation, investigation, or other. Remember: You are only required to indicate the research method that you have chosen for this study (qualitative or quantitative) and thereafter indicate the appropriate research design (examples: explanatory, descriptive, exploratory design)