Factors influencing revenue management in the cruise industry can be categorized into two areas: shipboard and head office revenue drivers.

Question 1 options:

a) Trueb) False

Which is not an example of shipboard revenue.

Question 2 options:

a)

Shore excursions

b)

Tipping and service charges

c)

Distribution channels

d)

None of the above - all are examples of shipboard revenue.

Revenue and sales planning, inventory management and distribution channels are all examples of head office revenue drivers.

Question 3 options:

a) Trueb) False

Which is not an area to consider when planning itineraries for cruises:

Question 4 options:

a)

Port costs

b)

Shore excursions

c)

On-board revenues

d)

None of the above - all are important considerations.

Question 5

When at sea,cruisers are exempt from paying (i.e.do not have to pay)sales taxes on items such as food and beverages, activities and other services.

Question 5 options:

a) True

b) False

Although highly desirable for cruisers, shore excisions (e.g. walking tours of ports of call, scuba diving, bungee-jumping, etc.)are not profitable sources of revenue for cruise lines. Instead, they are often viewed as loss-leaders that simply add to the cruise experience.

Question 6 options:

a) Trueb) False

Although desirable by cruisers for their size, diversity and amount of amenities, large ships have proven to be less profitable for cruise lines.

Question 7 options:

a) True

b) False

Which is/are the most prevalent differences between airlines and hotels when adopting revenue management practices:

Question 8 options:

a)

The airline product (a seat on a leg of a journey) is much more discrete than a hotel room.

b)

Airlines are able to account for their passengers before boarding - when decisions about the consequences of overbooking can be made to all parties present.

c)

Both a and b are correct.

d)

None of the above.

It can be concluded that the airline industry was the sector of the tourism industry that introduced yield (revenue) management. Since then, other sectors of the industry and other industries have adopted and expanded on the foundational principles.

Question 9 options:

a) True

b) False

The three main market segments to consider in the car rental industry are direct market (business to customer), indirect market (business to business to customer) and business market (business to business).

Question 10 options:

a) True

b) False