Falconi will have to consider how to organize the sales team relative to Spectrum$$s retail customers.

Should he:

$$ Organize separate sales forces based on brand, geography, retail channel, strategic accounts, or

some combination of these? Or$,$ should he:

$$ Merge the sales forces and have each salesperson sell all the brands to their assigned accounts

$($again$,$ based on brand, geography, retail channel, strategic accounts, or some combination$)?$

In a $3-5$ page paper explain which type of organization you recommend and why. Also explain why you

ruled out each of the other options you do not recommend.