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Fans of Cott's black cherry soda can explain why Cot's is superior to any other type of black cherry soda. Fans are scattered and are

Fans of Cott's black cherry soda can explain why Cot's is superior to any other type of black cherry soda. Fans are scattered and are extremely brand loyal. The characteristics of this target market indicate that which type of promotional mix should be used? a. one with more advertising, sales promotion, and social media and less personal selling b. one with more advertising and social media and less sales promotion and public relations c. one with less sales promotion and more advertising and personal selling d. one with less social media, publicity, and sales promotion and more personal selling

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