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Fast Food Music Mcdonalds 20% Breakfast Cereals Universal Music 32% Burger King 9% Kellogg's 42% Sony/BMG 25% Wendy's 5% General Mills 18% Warner 20% KFC 5% Hardees 4% General Foods 16% EMI 9% Pizza Hut 4% Concentration Ratio Concentration Ratio Concentration Ratio HHI HHI HHI Tires Michelsen/Uniroyal/Goodrich 22% Soft Drinks Goodyear 18% Coca Cola 44% Firestone 17% Aspirin Pepsi 31% Sumitomo/Dunlop 8% Bayer 18% Dr. Pepper/7 UP 15% Pirelli/Armstrong 7% Excedrin 18% Cott 3% Continental/Genera 7% Bufferin 11% National Beverage 2% Yokohama 4% Anacin 8% Concentration Ratio Concentration Ratio Concentration Ratio HHI HHI HHI