Fatima

Hello. I am realizing that some customers may be stuck with a specific attitude towards products or services. Is there a way to change that? If so$,$ how can marketers do that?

Select the best response.

Indeed. The best way to change a consumer's attitude towards a product is to rebrand the entire company. It might cost some money at the beginning, but it will be worth it to show consumers that the business is changing and evolving to match the trends of society.

Indeed. Understanding the motivations behind consumers' attitudes can help marketers learn how to shape those attitudes. There are four functions that attitudes can be classified into: the utilitarian function, the ego$-$defensive function, the valueexpressing function, and the knowledge function.

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