The company is McDonald's Hong Kong

a. Company overview （McDonald's Hong Kong）

o Define the industry the company operates in? How has the company been

performing for the past five years? What products or services does the company

offer to its customers and what needs does it cover?

o What is the organizational structure the company follows? (i.e.: simple,

functional or multidivisional structure) Present the organizational chart. o What is the company’s competitive advantage?

b. Conduct a 5-forces analysis for the industry.

c. What are the strengths, weaknesses, opportunities and threats the company is facing?