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Few athletes were used as endorsers in the 1960s, but that changed dramatically in the 1980s ,name industry began using athletes to endorse their products?
Few athletes were used as endorsers in the 1960s, but that changed dramatically in the 1980s ,name industry began using athletes to endorse their products?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
