____ _________ __ __________.__ ____ _ _ _J._ __ Imagine you are the Lead Business Analyst at Random Motors, an automobile conglomerate that manufactures cars across a large range of price points. Given the scale of your rm, you have different brands for different consumer segments. For the priceconscious workingclass consumers, Random Motors manufactures cars under the brand Rocinairte. The various models of Rocinante fall in the range of fjru lakh. The brand is known for cars that are value for money and very attractive mileage. For the consumers willing to purchase a luxury car, Random Motors operates under the brand ii'iarengo. Marengo models fall in the range of 1531150 lakh. They are considered sports cars and have high horsepower and top speed. Every time Random Motors launches a new model. it advertises the model's specicationsI such as price. mileageI and top speed. because consumers usually talte these factors into account before purchasing cars. Suppose your chief engineerhas recently come up with two new models: Rucinairte3 and ii'iarengogz. 1-1e promises that they will outperform the existing competitors in the market. Rociuante3 is priced at if lal-tlr and has been designed to deliver a mileage of 11 lunitre and a top speed of Lao lrrulr. Marengop is priced at 141 lalrlr and has been designed to deliver a mileage of 15 Irmitre and a top speed of no limj'hr. The chief engineer has built 20 prototypes of each of the mo models to check if the cars are performing as per the desired specifications. [f the cars are performing better than eupected, then the engineer wants to revise the specifications. However, if they are performing worse than expected, then it is an indication that more investment is needed in the design to improve their performance. The test drive results for the no prototypes breach of the two models are provided in the le titled Data Exhibit L During the testr the mileage and the top speed is recorded for each of the prototypes. The data will be used for performing hypothesis testing for the claims made on the specications. Additionally, the chief engineer reported that the cost of manufacturing the Rocinantey model would be if. laid] perear and that of the Marengos. model would he 133lald1 portalII including all the overhead expenses. Given the business scenario, you need to invest the total manufacturing cost upfront. The manufacturing cost 1.Ill'ill be recovered slowly by the next nancial year as sales start happening.These details are summarised in the table given below. m... Currently, the company has enough cash reservesto invest in only one modeL ThereforeJ as the Lead Business Analyst, you need to carefully choose the right model and decide the number of cars that you T.vant to produce. Since you believe in making databased decisions, you ask your team to provide you with the sales data of all the past models released under the brands Rocinante and MarengoJ'l're sales data is provided in the le titled Data Exhibit 9.
