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FictionPublishers sells books through a large network of bookstores. The new Chief Marketing Officer of the publisher has recently discovered that stockouts of its books
FictionPublishers sells books through a large network of bookstores. The new Chief Marketing Officer of the publisher has recently discovered that
stockouts of its books are very common. Describe in detail any two strategies that FictionPublishers can use to avoid frequent stockouts at the
bookstores. Also, comment on the benefits and risks of each strategy to FictionPublishers and bookstores.
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