Question
Field studies are conducted in the real world, so they are strong in __________ validity, but they tend not to be as clean in terms
Field studies are conducted in the real world, so they are strong in __________ validity, but they tend not to be as clean in terms of __________ validity.
external, internal
internal, external
primary, secondary
secondary, primary
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
