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Figure 5 - 4 shows the three buy classes encountered by organizational buyers. Column C is referred to as a Figure 5 - 4 modified

Figure

5 - 4

shows the three buy classes encountered by organizational buyers. Column

C

is referred to as a

Figure

5 - 4

modified rebuy.

straight rebuy.

standard reorder.

altered buy.

new buy.

1

pts

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