Figure 5.1

# of Consumers Buying
	Period 1	Period 2
Brand A	100	100
Brand B	150	150
Brand C	250	250
Total	500	500

Figure 5.2

	Brand Purchased in Period 2
Brand Purchased in Period 1	Brand A	Brand B	Brand C	Total
Brand A	50	20	30	100
Brand B	20	80	50	150
Brand C	30	50	170	250
Total	100	150	250

Describe how you could use Figures 5.1 and 5.2 to develop a questionnaire that could be used to measure attitude and behavior toward practicing a healthy diet. Provide examples that could be generated from this process. Discuss how you would test the questionnaire for reliability and validity.