Figure 7-2

Visualization Purposes and Types

For each of the following scenarios, list the purpose(s) of the visualization and the type(s) of visualization that would best fulfill the purpose(s). Justify your choice.

(a) A stock analyst is showing a potential customer how projected returns from various mutual funds will affect the size of retirement savings over time.

b. A tax accountant is showing the CFO how the accumulated effect of asset depreciation differs using Modified Accelerated Cost Recovery System (MACRS) depreciation, straight-line depreciation, accelerated depreciation, and units of production depreciation.

c. A marketing analyst prepares a viz to show which countries present the best opportunity for expansion to increase profits.

d. A corporate accountant is examining how much variability there is in individual customer spending in response to a social media campaign about company advances in social responsibility.

e. A large conglomerate corporation operates businesses in several different industries. The CEO wants to see how much each industry contributes to the overall profits of the corporation.

f. The manager of a movie theater wants to understand how attendance at his movie theater is affected by prices.

Purpose of the Visualization Comparison Correlation Distribution Trend Evaluation Part to Whole L Bar chart Scatterplot Histogram Line chart Pie chart Bullet chart Heatmap Boxplot Area chart Treemap