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Final Project Create a Marketing Plan WHAT: Using the Marketing Plan Outline on pages 84-66 in Chapter 2, create a Marketing Plan for a health

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Final Project Create a Marketing Plan WHAT: Using the Marketing Plan Outline on pages 84-66 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of "primary providers" - use one of these types of providers. The Marketing Plan should include the following sections: F Management Summary II. Economic Projections III. The Market - Qualitative IV. The Market - Quantitative V. Trend Analysis VI. Competition VII. Problems and Opportunities VIll. Objectives and Goals IX. Action Programs WHEN: You should have already posted your topic during Week One. Your final project will be due on Saturday of Week 4. WHERE: Post the Marketing Plan as a Word document by clicking on the title above

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