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Final Project Report Guideline Foreign Market Entry and Marketing Plan ( 1 2 0 points ) : 1 2 ~ 1 5 pages, double -

Final Project Report Guideline Foreign Market Entry and Marketing Plan (120 points): 12 ~ 15 pages, double-spaced, font size 12 The written report needs to include the following sections (refer to Country Notebook in the text): Executive Summary (1 page only) After completing all the other sections, prepare a one-page summary of major points. 1. Introduction (1 ~ 2 pages) A brief introduction to the company The current market information of the product/service 2. Proposed Foreign Market Expansion (2 ~ 3 pages) Conduct a brief economic analysis to justify the country selection and the entry mode you propose to enter the country. Conduct a cultural analysis of the proposed foreign country and compare the foreign country with the home country on Hofstede's cultural dimensions. Identify the aspects of the cultural differences that may exert an influence on your design of the foreign marketing plan. 3. Market Audit and Competitive Analysis in the Foreign Market (3 ~ 4 pages) Analyze the foreign country's market for the product category or industry (e.g., overall market size and growth trends, geographical regions, consumer buying habits, etc.) Analyze the local and international competitors in the foreign country Estimate the potential market size in this foreign country for your company Identify the foreign country's governmental regulations and policies that are related to the market/industry 64. Preliminary Marketing Plan in the Foreign Country (4 ~ 5 pages) Marketing Objectives (Target Market, Market Penetration Plan) SWOT Analysis (make sure strengths and weaknesses are internal; opportunities and threats are external) Marketing Mix (please incorporate the findings from cultural and economicanalyses and market audit & competitive analysis in designing the marketing mix) Product Plan (proposing adaptation or modification using the product component model) Distribution Plan Promotion Plan Pricing Plan 5. Conclusion (1 paragraph only) Bibliography Please cite all external information and include all references in the bibliography. At least ten references are expected. Please make sure each reference is cited in the text. In-text citations and references should follow the APA style

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