Financial ratio analysis is one of the best techniques for identifying and evaluating internal strengths and weaknesses. Potential investors and current shareholders look closely at firms$$ financial ratios, making detailed comparisons to industry averages and to previous periods of time. Financial ratio analyses provide vital input information for developing an IFE Matrix.

Instructions

Step $1$Using the resources listed in Table $4-8,$ find as many Coca$-$Cola financial ratios as possible. Record your sources. Report your research to your classmates and your professor.