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Find a company or brand that has created and deployed an influencer marketing campaign. In your post include the following: Name of the company or

Find a company or brand that has created and deployed an influencer marketing campaign. In your post include the following:

    • Name of the company or brand
    • Number of followers for the company or brand
    • The influencer they partnered with (name, profession, number of followers)
    • Describe the influencer's marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.
    • Include post images and content from the campaign.
    • What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.
    • After summarizing the campaign, answer the following questions:
      • Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.
      • Evaluate the quality of the content for the campaign.
      • Do you feel that the campaign was credible or authentic? Explain why or why not.
      • Do you feel that the campaign was effective in achieving its goals? Explain why or why not.

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