1. Find a company whose strategy is value based pricing. Is this an effective pricing strategy? Discuss.
2. Find a company with a different pricing strategy. Identify the strategy and its success or failure in your own opinion.
3. Discuss partnerships in marketing channels using an example.
4. Provide an example of disintermediation and how this could be a threat.
5. Discuss 3 trends and developments in retailing and wholesaling.