Question
Find a recent (2019 or 2020) legitimate news article (no Wikipedia or someone's blog please) online or in print that describes a company or product
Find a recent (2019 or 2020) legitimate news article (no Wikipedia or someone's blog please) online or in print that describes a company or product that misrepresented itself in advertising or promotion. An example - DO NOT USE FOR THIS ASSIGNMENT-- is the Skechers Toning Shoe that was proven not to tone the body as someone walked (as noted in this link): http://abcnews.go.com/Business/skechers-pay-40-milliontoning-shoe-claims/story?id=16359254
When you find an example, put the link in the paper. Answer both of the questions. Keep all answers brief and to the point; answer all parts of all questions.
a) Describe how this misrepresentation impacts the company's reputation. Describe how this misrepresentation impacts the product's (brand's) reputation.
b) What could the company do REALISTICALLY to improve its image after a situation like this occurs? Provide your actionable ideas
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started