HiPower Computers has a significant cost advantage with its direct business model. However, its prices are by no means the lowest. How do you justify this apparent contradiction in strategy keeping Porter's strategic concept of cost leadership in mind?

Naina found that her experience in Platinum Gym was much better than what she had expected. The gym management sensed Naina's perception about the service quality through her behaviour and interaction with the personnel. Can the gym management expect Naina to exhibit certain behaviours spontaneously? What according to you can those be?