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Find an example of a multinational company that in recent years has switched its strategy from a localization international or global standardization strategy to a
Find an example of a multinational company that in recent years has switched its strategy from a localization international or global standardization strategy to a transnational strategy Identify why the company made the switch and any problems that the company may be encountering while it tries to change its strategic orientation
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Dell has been a crucial company that has adapted its components to the local environments The expans...
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Advertising & Promotion An Integrated Marketing Communications Perspective
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
5th Canadian Edition
70891303, 978-0070891302
