1. Find their financial information and fill in the data below.

Concept	Ratio used	2018	2019
Profitability
Efficiency
Liquidity
Leverage

2. From the Annual Report of 2019, please read the pages note by Mark Thompson to the shareholders. Based on what you know of the NYT's performance in 2020, has the organization been successful in achieving its objectives? Please give a long explanation

3. In the new environment, which two of Porter's five forces are critical to NYT? Analyze them, and suggest what NYT must do to manage those forces.

4. In the general environment affecting the newspaper industry, which two segments should NYT focus on? Please give a long explanation

5. What would be a good mission statement for NYT in 2021? Keep it short.

Reference: source: https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-Report.pdf