Question
Finding a new customer costs five times as much as keeping an old customer - how would you manage LONG-TERM customer retention if you were
"Finding a new customer costs five times as much as keeping an old customer" - how would you manage LONG-TERM customer retention if you were a Customer Relationship & Retention Manager at McDonald's Head Office in Canada?
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel Jr.
8th edition
470533021, 978-0470533024
