Finding the right approach means testing, testing and more testing. You must think outside of the box as you test different strategies and schedule influences. Your budget for this round is also $5000. How would you describe the effectiveness of the adjustments you made this round? What influencer type did you find to work best? If you could choose one influencer (influencer or group) to work with again, who would it be? After analyzing your results, what adjustments do you plan on making for your next round?