Question
Firm S is not satisfied with the weak profit of SOFT, and would like to narrow the brand's targeting strategy by focusing on either the
Firm S is not satisfied with the weak profit of SOFT, and would like to narrow the brand's targeting strategy by focusing on either the "Shoppers" or the "Savers" exclusively. Analyze the pros and cns f these two segments from Firm S's point of view and recommend one of those two segments as SOFT's main target market.
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
