Firms selling consumer products and$/$or services often try to reach thousands or millions of individuals or households. On the other hand firms selling to organizations $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Question $28$ options:

hope to obtain similar numbers of business customers, or even more.

try to reach tens of millions of wholesalers, retailers, and government units.

sell to far fewer buyers.

simultaneously purchase from organizational buyers and ultimate consumers.