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A company can advertise a product as new and improved for only one year after it hits store shelves. True Folse Question 10 4 pts Environmental scanning refers to continualiy acquiring information on events occurring outside the organization to identify and interpret potential trends. initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing enwironment. assessing any possible negative impact a firm's activities might have on the local ecology. requiring all employees to spend time cutside the office to avoid the "Fory tower" syndrome. setting up a regular schedule to assess the performance of different divisions within a firm