five components of effectively implementing SEM:

Choosing keywords that lead to the ad

Designing the content of the ad

Identifying the best landing page for the ad

Developing a bidding strategy for the keywords

Analyzing results and optimizing accordingly

If you want to learn more about setting up search ads, there are many resources online that show you how to create ads and track their performance, but we will not go into these tactics in detail in this course to keep the focus of our discussion on strategy.

Google, Facebook, Instagram, and YouTube all have resources that explain how to create ads on their sites as well as how to track their performance.

Select a product you are familiar with. State the product, and then list $5$ keywords that potential consumers might use to search for it$.$