Five Forces Analysis of Apple Inc. – Overview

Apple’s strategies are partly based on the need to addressforces in the external business environment. These forces can limitor reduce the firm’s market share, revenues, profitability, andbusiness development potential. This Five Forces analysis, based onPorter’s framework, points to the following strengths orintensities of external factors in Apple Inc.’s industryenvironment:

1. Competitive rivalry or competition: Strong force (WHY?)
2. Bargaining power of buyers or customers: Strong force(WHY?)
3. Bargaining power of suppliers: Weak force (WHY?)
4. Threat of substitutes or substitution: Weak force (WHY?)
5. Threat of new entrants or new entry: Moderate force (WHY?)