Five Guys is an American fast food restaurant chain. They offer a simple menu that focuses on quality burgers, hot dogs, French fries, and a great customer experience. As a result, they can command a premium price for their products and services.

After reading the relevant content in Chapter $4,$ answer the questions that follow.

$5$d$.$ Identify which activities help Five Guys bui...

Identify which activities help Five Guys build their differentiated brand.

Multiple Choice

supply chain management and distribution

supply chain management and operations

sales and marketing

research and development

accounting and finance