Five years ago your company developed a new product for a new market that has been extremely successful to date. The market has begun to mature however, and you as the marketing manager feel that changes need to be made in the company's marketing mix if the product's success is to continue. Explain: a) what changes will probably need to be made in the marketing mix (4 Ps), b) how the allocation of resources will need to change, and c) why these changes are necessary. (20pts)