Fixer Upper: Expanding the Magnolia Brand

Assignment Questions

Please answer the questions below. There will be at least 5 pages (double spaced- APA format). Having an Appendix if necessary.

1. What are the major elements of Magnolia Inc. 's competitive strategy? How well do the pieces fit together? Is the strategy evolving?
2. Explain the pressures facing Magnolia Inc. in its internal and external environments. How would you prioritize those pressures? (recommend using SWOT analysis)
3. What strategic issues confront Magnolia Inc. in 2018? What market or internal circumstances should most concern owners
4. Chip and Joanna Gaines and the company's senior management team?
5. What recommendations would you make to Magnolia Inc. to address the strategic issues confronting it in 2016 in order to sustain its impressive growth in revenues and achieve profitability?