Question
: Focusing on the automobile industry in Pakistan, gather all the publically available details of the industry related to the recent changes in the environment
: Focusing on the automobile industry in Pakistan, gather all the publically available details of the industry related to the recent changes in the environment as per the Macro and Micro factors discussed in chapter # 3.
Book reference : principle of marketing 17th edition, author philip kotler
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
