Topic: DEVELOPING MARKETING STRATEGIES AND PLANS

1. Sonic is a start-up company that will soon introduce a new multi-function personal digital assistant (PDA) to compete with established products made by Palm, Hewlett Packard, Sony, and others. As an assistant to Jane Melody, Sonic's chief marketing officer, you have been assigned to:

Draft a mission statement for Sonic's senior management to review.

a summary of strengths, weaknesses, opportunities, and threats (SWOTs).

2. Discuss the Porter's generic strategies. Explain, which of them will be appropriate for Your University to achieve competitive advantage and why?