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FOKOU a well-known diversified company in Cameroon desire to understand the strategic value of each of its corporate activities (Building materials, household furniture, supermarket, and

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FOKOU a well-known diversified company in Cameroon desire to understand the strategic value of each of its corporate activities (Building materials, household furniture, supermarket, and farming tools) in order to develop a competitive strategy that will enable her to dominate her major rival QUIFEROU. a) Which strategic matric is best suitable for analyzing this company's activities? (2 marks) b) Place these set of activities in the BCG matric and comment on each while prcising the strategic recommendation for each portfolio activity (8pts). c) Which corresponding strategies can you advise Fokou to grow her sales and profitability in this industry (6 marks)

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