Follow all of the instructions carefully! (1) List All of the brand names (company names) you can identify (brand awareness); (2) Name the single brand you personally prefer (brand loyalty); and (3) Tell me whether or not you would ever personally accept a substitute if your preferred brand was unavailable, what is it about the brand or product that makes you choose yeso? (brand insistence); finally (4) Then try to describe that intangible another thing that describes this brand - that thing that really exists only in the (3) Substitutes Product (1) Familiar brand (2) Preferred brand accepted? Y/N (4) That intangible Category names why? (brand other thing.. (brand awareness) (brand loyalty) insistence) Smart phone Laptop / Tablet /Computer Hardware Motor Vehicle Blue Jeans Shoes Chewing Gum Chips / Snacks Soda / Drink