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Following is how much customers are willing to pay individually for product 1 and product 2 or for the bundle i.e., both product 1 &2.

Following is how much customers are willing to pay individually for product 1 and product 2 or for the bundle i.e., both product 1 &2.

 

Product1

Product 2

Both-Product 1&2

Customer A

$20

$10

$25

Customer B

$20

$4

$23

Customer C

$10

$20

$24

Customer D

$7

$19

$20

Based on the data, estimate the maximum revenue when

  • Both products 1 and product 2 are sold separately
  • Both products 1 and product 2 are sold together in a bundle

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