Question
Following the price customization example that we discussed in class, consider an airline with 390 potential customers (seats) - the number willing to pay at
Following the price customization example that we discussed in class, consider an airline with 390 potential customers (seats) - the number willing to pay at least the airline's $100 variable cost and the maximum willingness to pay is $3900. Calculate the price points for the airline company, if it can only set 3 prices.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
