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For 2022, ABC Corporation would like to increase total sales. The CEO believes that increasing sales of its new product, the ProGo, will increase customer
For 2022, ABC Corporation would like to increase total sales. The CEO believes that increasing sales of its new product, the ProGo, will increase customer satisfaction and loyalty for the brand name. To achieve the company's goal, managers will receive incentives once sales of the ProGo reach certain levels. However, when attempting to meet goals of sales of the PRoGo, sales of the Best Clean decline, and total sales actually decrease for the year. This is an example of: O a. none of the above O b. conflicting budget goals O c. setting budget goals too tightly O d. setting budget goals too loosely
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