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For a company of its choosing, briefly describe its business model, identifying Casadesus and Ricart's three types of policies (policies, assets, governance). (How to Design

For a company of its choosing, briefly describe its business model, identifying Casadesus and Ricart's three types of policies (policies, assets, governance).

(How to Design A Winning Business Model by Ramon Casadesus-Masanell and Joian E Ricart, Harvard Business Review, Reprint January-Febraury 11)

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