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For a company to manage its channel members, the company can exercise the following types of power: Reward power Legitimate power Expert power Referent power

For a company to manage its channel members, the company can exercise the following types of power:

  • Reward power
  • Legitimate power
  • Expert power
  • Referent power

Differentiate these FOUR (4) types of power that a company can use to manage its channel members.

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